Marketing helps business, communications, design, hospitality, entrepreneurship and technical majors understand customers and promote products, services and ideas.
Skills a Marketing minor adds
- Market research
- Digital marketing
- Branding
Majors that pair well with Marketing
| Major | Why it works |
|---|---|
| Business Administration | Helps you understand customers and how businesses grow. |
| Entrepreneurship | Helps you find and win your first customers. |
| Business Analytics | Applies analytics to customers and campaigns. |
| Sales and Merchandising | Connects selling to the wider marketing plan. |
| Web Design and Development | Connects websites to digital marketing goals. |
| Communications | Applies communication skills to business growth. |
| Public Relations and Advertising | Connects messaging to business results. |
| Digital Media and Film Production | Connects your production skills to brand content. |
| English and Professional Writing | Applies writing to content and brand work. |
| Graphic Design | Connects design to campaigns and business goals. |
| Fashion Design and Merchandising | Helps you promote collections and brands. |
| Hospitality Management | Helps you fill rooms and tables. |
| Tourism and Travel Management | Helps you promote destinations. |
| Event Management | Helps you sell and promote events. |
| Sport and Recreation Management | Helps you promote programs and teams. |
Want to study it in depth? See the Marketing major.
Careers where a Marketing minor helps
Digital Marketing Specialist
Grow businesses online with search, ads, social media, email and analytics.
- Typical training: 6 months to 4 years
Marketing Manager
Plan campaigns and strategies that grow brands and bring in customers.
- Typical training: 4 years plus 5+ years of experience
Advertising Sales Agent
Sell advertising space and campaigns to businesses.
- Typical training: 1–6 months
Related career training
A self-paced online course on what digital marketing specialists do: duties, 15+ key terms, step-by-step tasks, tools, safety and how to launch the career.
Skills you build: SEO, paid search and social advertising, and google Analytics 4
Why it fits: Builds practical knowledge for careers a Marketing minor points toward.
Marketing minor FAQ
What is a Marketing minor?
A Marketing minor adds knowledge of customers, branding, promotion and digital marketing. Marketing helps business, communications, design, hospitality, entrepreneurship and technical majors understand customers and promote products, services and ideas.
What does a Marketing minor include?
A Marketing minor covers skills such as market research, digital marketing, and branding. Most minors require about 15 to 24 credit hours, often five to eight courses; each college sets its own requirements.
What majors go well with a Marketing minor?
It pairs well with Business Administration, Entrepreneurship, Business Analytics, Sales and Merchandising, Web Design and Development, Communications, Public Relations and Advertising, and Digital Media and Film Production.
Is Marketing a good minor for Business Administration majors?
It can be. Helps you understand customers and how businesses grow.
Is Marketing a good minor for Entrepreneurship majors?
It can be. Helps you find and win your first customers.
Is Marketing a good minor for Business Analytics majors?
It can be. Applies analytics to customers and campaigns.
What skills does a Marketing minor add?
Skills such as market research, digital marketing, and branding.
What careers can a Marketing minor help with?
It can support careers such as digital marketing specialist, marketing manager, and advertising sales agent, especially combined with a related major.
Is a Marketing minor worth it?
It is worth it if it fills a gap in your major or supports the career you want. Marketing helps business, communications, design, hospitality, entrepreneurship and technical majors understand customers and promote products, services and ideas.
What is the difference between a Marketing major and a Marketing minor?
A Marketing major is your main field of study (associate and bachelor's degrees) and prepares you for careers such as marketing manager, digital marketing specialist, and public relations specialist. A minor is a smaller set of courses that adds marketing knowledge to a different major.
Can any major add a Marketing minor?
At most colleges, students in many majors can add a minor if they meet its prerequisites and can fit the courses. Check your college’s requirements.